THE BEGINNING OF A DREAM

OUR STORY

Idowu Ejere and Odion Ejere founded Esteem Royale in 2013 with a simple belief: that confidence begins with how you feel in your own skin. They envisioned products that were effective yet indulgent, simple yet transformative, and capable of helping people look and feel their best.

What began with a single papaya soap has since evolved into Nigeria's pioneering technology-driven beauty intelligence, discovery and commerce platform. From the earliest days of digital commerce in Nigeria, Esteem Royale helped redefine how beauty could be discovered, purchased, and experienced, long before beauty e-commerce became mainstream.

Today, that same pioneering spirit continues to guide our journey as we build the future of beauty intelligence, discovery, and commerce, creating innovative products, platforms, and experiences that empower consumers to make more informed beauty decisions.

IT ALL STARTED WITH A

PAPAYA SOAP

From a single papaya soap to a beauty intelligence and commerce platform, Esteem Royale is reimagining how beauty is discovered, understood, and experienced across Africa and beyond.

Beauty is changing

OUR VISION

Today's consumers want more than products. They want trusted recommendations, transparent information, meaningful education, and technology that helps them make better decisions. They want brands that respect their intelligence, understand their individuality, and empower them to navigate beauty with greater confidence.

At Esteem Royale Cosmetics, we believe the future belongs to beauty companies that do more than sell products. It belongs to companies that help people discover, understand, and experience beauty more intelligently. This belief continues to shape every product, platform, partnership, and innovation we create as we work to build the future of beauty intelligence, discovery, and commerce.

BUILDING THE FUTURE OF BEAUTY

OUR BRANDS

Esteem Royale is home to a growing portfolio of beauty and wellness brands designed to serve diverse consumer needs across skincare, wellness, and beauty discovery.

From our flagship skincare collections to emerging innovations, each brand is built on a shared commitment to efficacy, education, quality, and confidence.

BEAUTY MEETS INTELLIGENCE

OUR INNOVATION

Innovation has always been part of our DNA. From pioneering digital beauty retail in Nigeria to introducing global beauty trends and technologies to local consumers, we have consistently sought new ways to improve the beauty experience.

Today, our innovation extends beyond products. Through tools such as Skinlyzer, Surface Intelligence, Ingredient Intelligence, and our growing ecosystem of beauty discovery tools, we are helping consumers make more informed beauty decisions while creating smarter, more personalised beauty experiences. Because we believe beauty should be effective, intelligent, and indulgent.

2013

Esteem Royale pioneers digital beauty retail in Nigeria with the first e-commerce website solely dedicated to beauty and cosmetics discovery.

2014

Opened first office in Abuja, launched flagship collection with 8 SKUs and sold over 5,000 units in the first year.

2016

Introduced Korean, Japanese, and Philippine beauty brands to Nigerian consumers and opened first physical retail outlet at 'Shop n Play' Abuja.

2018

Strategic changes to focus on building the Esteem Royale beauty house, expanded team, and SKUs.

2019

First Nigerian brand to win at the Pure Beauty Global Award. Also awarded the BIZZ Award and opened a new outlet in Abuja.

2020

Opened flagship outlet in Abuja and poised for expansion. Launched two new collections.

2021

Adapted to new challenges in the post-COVID-19 era and strengthened digital presence.

2023

Recognised by STAMP as one of Nigeria's Top 13 fastest-growing beauty brands and Top 100 fastest-growing consumer brands

2024

Named Best Beauty Brand - Nigeria by Acquisition International Magazine.

2026

Evolution into a technology-driven beauty intelligence, discovery and commerce platform. Looking forward to the next decade of growth and innovation.

A LEGACY OF EXCELLENCE

AWARDS, RECOGNITION & PRESS

Over the years, Esteem Royale has received recognition for innovation, product excellence, entrepreneurship, and business.
Best skincare brand - Nigeria

Best skincare brand - Nigeria

Acquisition International 2024

Business Excellence Award

Business Excellence Award

The BIZZ Awards AMEA 2019

BEST NEW BATH & SHOWER PRODUCT

BEST NEW BATH & SHOWER PRODUCT

Pure Beauty Global Awards 2019

BEST NEW SKINCARE PRODUCT

BEST NEW SKINCARE PRODUCT

Pure Beauty Global Awards 2021

BEST NEW BATH & SHOWER PRODUCT

BEST NEW BATH & SHOWER PRODUCT

Pure Beauty Global Awards 2020

PURE BEAUTY MAGAZINE

PURE BEAUTY MAGAZINE

2019

AS FEATURED ON AMAKA

AS FEATURED ON AMAKA

2022

BEAUTY WORLD MIDDLE-EAST

BEAUTY WORLD MIDDLE-EAST

2019