Together, co-creating iconic moments

THE SCARLETT CIRCLE

A CREATOR + AFFILIATE PROGRAM

The Scarlett Circle is our signature Creator Program, designed to spotlight bold beauty curators, elevate our visual storytelling, and co-create with those who inspire confidence, authenticity, and elegance.

In a beauty space where creators are often expected to post solely for “visibility,” Esteem Royale is shifting the standard. The Scarlett Circle is the first of its kind in Nigeria offering structured earnings, not just PR.  We believe creativity should open doors, influence should have value, and the relationship between a beauty brand and its creators should grow beyond a single post. The Scarlett Circle brings content and commerce together, giving creators the opportunity to earn from the audiences they build while unlocking greater opportunities within the Esteem Royale world.

Collaborating with Esteem Royale means joining a beauty house that values not just what you create but who you are. You’re not just a creator. You’re a co-architect of the Esteem Royale story.

WHAT YOU CAN EXPECT FROM US

Earn As You Grow: Earn commission on every eligible sale made through your unique creator link or code, with no cap on how much you can earn.

Curated Creator Kits: Receive selected full-size Esteem Royale products and considered creator briefs to help you experience, understand and create with the brand.

Tiered Growth: Begin as a Scarlett Creator and become eligible for invitation to Ruby, our highest creator tier, based on your consistency, content quality and sales impact.

Creative Collaboration: Get early access to selected launches, PR campaign briefs, brand events and exclusive Esteem Royale experiences.

Visibility & Amplification: Standout content may be featured across our Instagram, TikTok, website and paid campaigns, bringing your work to an even wider audience.

A TWO-TIERED CREATOR PROGRAM

Scarlett Tier — Begin Co-Creating

Every journey in the Circle begins with Scarlett. As a Scarlett Creator, you’ll receive selected full-size Esteem Royale products to experience and create with, your own unique creator link and code, and earn 15% commission on every eligible sale attributed to you.

Scarlett Creators also receive access to creator briefs, selected launches and PR opportunities, with standout content considered for amplification across our Instagram, TikTok, Stories, website and campaigns. Consistent creators who demonstrate strong content, brand alignment and sales impact may become eligible for invitation to Ruby.

Ruby Tier — Reserved for the Rarest

Ruby is the highest distinction within the Scarlett Circle and is strictly by invitation. Reserved for our most exceptional creators, it recognises those who have consistently demonstrated creativity, influence, commercial impact and a distinctive understanding of the Esteem Royale world.

Ruby Creators earn 20% commission on every eligible sale, receive elevated PR experiences and priority access to selected launches, campaigns, collaborations and Esteem Royale experiences. Ruby Creators may also be considered for commissioned content, special projects, campaign roles and other paid opportunities beyond their affiliate earnings.

You don’t apply for Ruby. You become one.

CREATORS WE LOVE TO WORK WITH

We’re drawn to creators who:

  • Are genuinely passionate about skincare, self-care and beauty
  • Have a distinctive voice, point of view and personal style
  • Have built an authentic relationship with their audience and value the trust that comes with it
  • Understand their community and what genuinely interests, excites and influences them
  • Are curious, culturally aware and naturally tuned into beauty and the conversations shaping it
  • Are consistent, responsive and professional in the way they approach collaborations
  • Value authenticity and are comfortable sharing genuine opinions and experiences
  • Want to grow with a brand, not simply receive products from one
  • Are based in Nigeria
  • May be emerging creators, influencers, aesthetes, makeup artists, beauty professionals, beauty enthusiasts or loyal Esteem Royale customers

Platform Preference: Instagram and TikTok
Follower Range: 1,000+ preferred, but genuine engagement and the relationship you have with your community matter more to us than numbers alone
Bonus: Makeup artists, aestheticians, skincare professionals, beauty insiders and creators with a strong niche or particularly engaged community.

You don’t need the biggest following in the room. We’re far more interested in whether people listen, feel something and want something, when you speak.

THE KIND OF CONTENT WE LOVE

We’re drawn to beautiful, sensory and considered content that feels unmistakably Esteem Royale while still feeling uniquely you. Think skincare, elegance and indulgence, interpreted through your own voice and creative point of view.

We love to see:

  • Unboxings, first impressions and product discoveries
  • Morning and evening skincare rituals
  • “Get Ready With Me” moments featuring Esteem Royale products
  • Honest product reviews, favourites and recommendations
  • Before-and-after journeys and visible results, particularly for face and body care
  • Texture, application and sensorial product moments
  • Lifestyle vignettes that place beauty naturally within your world
  • Skincare on the go, travel routines, “what’s in my bag” moments and beautifully considered flat-lays
  • Educational skincare content that makes ingredients, routines and product benefits easy to understand
  • Original concepts we haven’t thought of yet

Beautiful does not have to mean perfect. We value good lighting, thoughtful composition, sharp and clear product visibility and content that feels natural rather than overly staged. Most importantly, we want your audience to recognise your voice in the work.

All content shared as part of the Scarlett Circle should follow our creative brief, brand guidelines and applicable disclosure requirements. Content submitted for Esteem Royale amplification, campaigns or other brand opportunities may be subject to further review and approval.

HOW IT WORKS

  • Apply through the Creator Application below
  • If selected, join the Circle and receive your personalised onboarding, unique creator link and code
  • Receive The Scarlett Box, our signature gift to welcome you to the Circle, curated with full-size Esteem Royale products for you to experience, discover and create with
  • Create and share Reels, TikToks, and other content that brings the Esteem Royale world to life through your own voice and style
  • Share your unique creator link and code with your audience and earn commission on every eligible sale attributed to you
  • Track your sales and earnings through your Creator Dashboard, with commissions paid to you every 14 days
  • Keep creating, sharing and growing. Consistency, beautiful work, brand alignment and sales impact can unlock greater opportunities within the Circle and, for exceptional creators, an invitation to Ruby

APPLY