In 2013, ‘Esteem Beauty Lounge’ was opened to cater to the beauty needs of the modern woman. The first set of Esteem products, mini-shampoos and conditioners were launched at the opening in August as gift items for customers while the 100g papaya soap was launched in November of the same year.
2014 was a significant year that marked the rebranding of ‘Esteem Beauty Lounge to Esteem Skincare’, the establishment of Esteem’s Ecommerce website, its Abuja office, and the release of the company’s first complete skin care series with innovative packaging and proprietary formula. The Clarifying Series with 8 unique products was a success with Awetmuda Gold, Beauty Cream and the Papaya Soap becoming instant customer favorites. During the Black Friday Sale in November, over 1,200 products were sold online in one day marking the beginning of Esteem’s market expansion to north America and the Middle East. In the same year Esteem entered the Ghana market with a wholesale marketing strategy.
2015 saw the expansion of the Clarifying Series to include the Lemon Soap, Face cream and Clarifying Oil. The year also saw the expansion of our consumer market within United Kingdom and Nigeria with increased focus on digital and social media marketing.
In 2016, Esteem launched the Royale Marrakech Blend with the Goat Milk Soap and Goat Milk Lotion and Skin Illume re-lightening luxury series as part of the activities leading up to the establishment of Esteem’s first store in Abuja. 2016 also saw the expansion of consumer markets with West and Southern Africa becoming the new focus.
In 2017, we increased our research activities and focused on more efficient product development and product release mechanisms. Esteem business operations also underwent internal changes leading to new management and organizational structure with a functional Executive Board.
2018 marked the end of Esteem’s five-year Operational Plan. Esteem was re-branded as ‘Esteem Royale Cosmetics’ with renewed vision and strategic focus on delivering transformative beauty products that work and; deploying a Customer Success Strategy to increase Esteem Royale’s the customer-base, expand its market and catalyze rapid service delivery systems. New releases include the launch of ‘Colors of Orion’ our foremost makeup lines respectively.
From 2019 Esteem Royale Cosmetics began executing its new Ten-Years Strategic Plan with four core goals.
i. Focus on delivering inclusive performance beauty products that offer solutions to everyday skincare problems.
ii. Deploying a pricing model that reflects our commitment to making our products more affordable.
iii. Growing Esteem Royale Cosmetic’s the customer-base through a more effective customer success strategy and rapid service delivery systems.
iv. Expanding our markets through direct retail in major cities and along travel corridors that are frequented by consumers from key emerging markets across the globe.